UR Units

Under the leadership of Vice Chancellor Keith Brant, the University Relations Division at the University of California, Santa Cruz, is comprised of five units and many related activities. (Division org chart)

Communications and Marketing

Communications and Marketing presents and interprets UC Santa Cruz, its achievements and aspirations in a consistent manner through visual, electronic and written media and verbal communications that enhance its reputation and inspire the support of core constituents. Media relations, marketing, branding and visual standards, university-wide web pages including the home page and News & Events pages, and constituent communications are among the unit’s areas of responsibility. (Unit org chart).

Alumni Engagement

Alumni Engagement develops programs, volunteer engagement and communications strategies targeted to key constituencies – alumni, parents, community and business leaders, people with shared interests (arts, research areas, etc.) – to interest, inform, cultivate and solicit long-term & on-going support of UCSC and its mission. Areas of responsibility include the Alumni Association, Annual Fund, Special and Signature Events, Parents Program, Regional Development, and Community Relations. (Unit org chart)

Government and Community Relations

Directed by Donna Blitzer, Government and Community Relations cultivates credibility and communicates with state and federal government officials to increase financial support and prevent deleterious actions and policies; and with city and county officials where UCSC has facilities to collaborate on leveraging resources and minimizing negative impacts. (Unit org chart)


Directed by Jeff Shilling, Philanthropy oversees high level, personalized cultivation and solicitation programs to strengthen and advance principal campus initiatives and campaigns. Areas of responsibility include Leadership and Planned Giving programs, divisional development, and campaign planning and management. (Unit org chart). Please see the Philanthropy – Major Gifts org chart for more detail. (Philanthropy – Major Gifts org chart)

Operations and Planning

Directed by Elise Herrera-Mahoney, Operations and Planning delivers effective systems and processes that provide timely, accurate, constituent-focused fiduciary, technology & human resource services that underpin the work of all University Relations units and assure compliance with campus and government policy. Areas of responsibility include Resource Planning and Management, Advancement Services (gift processing and UR Information Services), Foundation Accounting and Donor Stewardship. (Unit org chart)