University Relations Staff

Virginia V. Rivera, CFRE, CSPG
  • Title
    • Senior Director of Planned Giving
  • Division University Relations
  • Department
    • University Relations
  • Phone
    831-459-5227
  • Email
  • Fax
    831-459-2601
  • Website
  • Office Location
    • UC Santa Cruz Scotts Valley Center, E100 #2270
    • 100 Enterprise Way, Ste. E100 #2270
    • Scotts Valley, CA 95066
  • Mail Stop University Relations
  • Mailing Address
    • University Relations

Biography, Education and Training

Virginia has more than three decades of experience in higher education and health care development and management, including positions at Mills College, the University of California, Davis, San Jose State University and two hospital foundations in San Jose. Her responsibilities included the analysis, planning, execution, and evaluation of fund raising programs and the management of major and planned gifts, annual giving, corporate and foundation support, donor relations and stewardship, development communications, alumni relations, and advancement services. She also has extensive campaign experience and has personally secured more than $20 million in major/campaign gifts and created a planned giving program that has generated more than $57 million in current and future gifts.

Virginia completed coursework for a master of science in mass communication at San Jose State University and earned a bachelor of science degree and marketing certificate from the University of Phoenix. She is a certified fund raising executive (CFRE) and certified specialist in planned gifts (CSPG.) Virginia also has extensive volunteer experience with a variety of organizations in Santa Cruz County, the Sacramento region and Silicon Valley.