UR Units

Vice Chancellor's Office

Under the leadership of Vice Chancellor Keith Brant, the University Relations Division at the University of California, Santa Cruz, is comprised of six leadership units, and many related activities. (Division org chart). Sub-units in the Vice Chancellor's Office include the UC Santa Cruz Foundation Administration and Strategic Events teams.

Alumni Engagement

Alumni Engagement develops programs, volunteer engagement and communications strategies targeted to key constituencies – alumni, parents, community and business leaders, people with shared interests (arts, research areas, etc.) – to interest, inform, cultivate and solicit long-term & on-going support of UCSC and its mission. Areas of responsibility include the Alumni Association, Annual Fund, Special and Signature Events, Parents Program, Regional Development, and Community Relations. (Unit org chart)

Communications and Marketing

Communications and Marketing presents and interprets UC Santa Cruz, its achievements and aspirations in a consistent manner through visual, electronic and written media and verbal communications that enhance its reputation and inspire the support of core constituents. Media relations, marketing, branding and visual standards, university-wide web pages including the home page and News & Events pages, and constituent communications are among the unit’s areas of responsibility. (Unit org chart).

Government and Community Relations

Directed by Melissa Whatley, Government and Community Relations cultivates credibility and communicates with state and federal government officials to increase financial support and prevent deleterious actions and policies; and with city and county officials where UCSC has facilities to collaborate on leveraging resources and minimizing negative impacts. (Unit org chart)


Directed by Jeff Shilling, Philanthropy oversees high level, personalized cultivation and solicitation programs to strengthen and advance principal campus initiatives and campaigns. Areas of responsibility include Leadership and Planned Giving programs, divisional development, and campaign planning and management. (Unit org chart). Please see the Philanthropy – Major Gifts org chart for more detail. (Philanthropy – Major Gifts org chart)

Advancement Services

Directed by Howard Heevner, Advancement Services provides the system and information infrastructure and services to support University Relations, donors, and the campus in our efforts to build and maintain relationships that result in support for the university. (Unit org chart)


Under the direction of Sandy Schmidt, UR Operations supports the University Relations Division by assisting UR units to hire, train and retain outstanding staff, advising and assisting in managing UR resources (human, financial and space/environment), and ensuring UR staff have a safe, comfortable place to work. (Unit org chart)