Digital Marketing Manager

We're hiring a Digital Marketing Manager! This is a career, 100% time appointment eligible for full university benefits:

The Digital Marketing Manager is a key member of the Development & Alumni Communications team, serving as our in-house expert on email communications. Under the general supervision of the executive director of donor relations and development communications, the position’s primary focus is managing email communications for University Relations and other divisions. UC Santa Cruz’s email marketing initiatives are designed to engage, cultivate, solicit, and steward key external supporters of UC Santa Cruz, including alumni, donors, parents, community members, and others. The university’s email communications are designed to further key campus goals and divisional strategies through engagement, news communication, fundraising appeals, event invitations, and more. The manager works collaboratively with the team on broad-based strategies, and, with a full understanding of industry practices, digital marketing tools and trends, and university policies and procedures, advises colleagues on design, format, metrics, and audience segmentation.

The Digital Marketing Manager leads the planning, scheduling, building, and coordinating the mass distribution of university marketing emails, including invitations, e-newsletters, fundraising campaigns, and other communications. Confers with writers, editors, communications specialists, designers, web programmers, project directors, authors, and related staff in the preparation of emails. Verifies that copy and design conforms to campus marketing standards. Maintains the email marketing calendar, and acts as a gatekeeper to calibrate audiences and schedules. Develops email audience lists or consults with the data department to create and analyze targeted lists. Reports regularly on metrics. Trains email authors to use platforms and provides excellent customer service. Also assists with various other digital communications when needed, including social media channels, and other tasks as assigned.

The Initial Review Date (IRD) is 05/21/21. All applications received by the IRD are guaranteed consideration by the hiring unit. Application materials received after the IRD will only be forwarded to the unit upon their request. For a complete list of qualifications/competencies, use this quick link to access the job posting.

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